CRO can help you Increase Conversions and Sales
Having a website that ranks well and generates traffic is of course a positive however, if the traffic is not converting then it is of little value. No matter the industry, your aim will be to maximise the amount of conversions from your website traffic to ensure that you are getting the most out of your investment.
Conversion Rate Optimisation is all about analysing your current website and finding ways to improve conversions. Depending on your services and products, conversion can be anything from selling products to having people join your mailing list; we work closely with you to determine what is most important and beneficial for you.
Analysis & Planning
We Analyse & Plan Out Your User’s Journey
A common issue we see is that a lot of websites desire more traffic rather than looking at ways to improve the visitors that currently land on the site. Our very first port of call is to analyse how your website is currently performing. Using Google Analytics we dig into user behaviour and experiences. We then produce a plan of action based specifically around the goals of your business as well as the typical target market for your business.
We also take a step back and put ourselves in the shoes of a potential customer. We look at what they see when they first land on the page, note any call to action’s that they may see and totally recreate the users journey to see what can be improved in both call to actions to convert and also user experience.
Implementation & Tracking
We Test & Track Every Change
From the results of our analysis we will tweak your website to fall inline with a better user experience. This includes moving elements of a page around, producing more engaging content and look to A/B testing (creating two variations of a page to see which performs better) for key landing pages on your website. We then track and collate this new data and make further improvements. We ensure that all decisions towards CRO are based on the data in front of us rather than using opinion.
Conversion & Reporting
Feeding back on the most converting variations
Once all recommendations are implemented we analyse the new data it produces and create a report with our findings. We can then use this data to keep refining the campaign on an ongoing basis to ensure that you are getting the absolute most out of the existing traffic on your website.