What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is all about the process of ensuring web pages are accessible and visible online thus ensuring visibility and website performance are optimum for indexation by major search engines, but more importantly it is about providing the most relevant results for users who are searching for products or services within search engines.

Advice from a specialist SEO Manchester Agency

FireCask is a specialist, full service agency based in Manchester. With our fully integrated approach to online marketing, we aim to improve your business’s online search presence increase relevant organic web traffic and increasing lead gen or revenue if an eCommerce website.

How do we achieve this?

Relevancy of the results in search engines is taken from a number of factors, the two main ones being backlinks from external website and on-site content, in that order. Essentially, search engines will match a user’s query by taking information from the content on your page which is powered by backlinks from external websites.

Driving Relevant Traffic

Any improvement to your search engine rankings will increase the amount of traffic pointing to your site, where we excel is ensuring that this traffic is relevant and likely to convert into business for you. We place high importance on driving the right traffic to the right pages on your site.

Our team approaches each campaign with a fresh perspective and as such is able to provide a bespoke campaign to each client, whether that be a one off technical project such as a website migration, or an ongoing project involving monthly digital PR campaigns.

Our team specialises in all things SEO, and constantly keeps up to date with the algorithms and guidelines that Google frequently release, to ensure your website reaches its full potential without inferring a penalty.

Technical SEO Audits

Ensuring all code is friendly for Search Engines and better for Performance

Before beginning an SEO campaign we conduct a full technical audit on your site. We do this to make sure that your site is in good working order and we will send you a full breakdown of our findings and any changes that need to be implemented in order to fix any issues.

Keyword Research

Finding phrases that will attract more visitors

Keyword Research is a very important part of SEO. This is where we identify exactly what your customers and potential customers are searching to find a product or service similar to yours. Keyword Research is all about identifying keywords that have a good amount of search volume, as well as those that you can rank and convert for.

On Page Optimisation

On page optimisation is a key part of all of our SEO campaigns. This typically includes tweaking your title tags and META data so that they include the appropriate target keywords for a given page and also contain strong calls to action. This is to encourage a user to click-through to your website from the results page in a search engine (SERPs). We will also create brand new landing pages for keywords sets we want to target to increase organic traffic and conversions.

Digital Outreach

Gaining backlinks to your website is one of the biggest factors that can increase your ranking in search results. We always aim to acquire high quality back links from external websites that are both relevant and will drive converting traffic to a website. We also stick to search engine guidelines and all of our tactics are ethical, thus ensuring long term success. We gain links by producing some top quality content which is produced by our brilliant content team.