Digital PR Agency Manchester

Why come to FireCask for Digital PR services?

For the past decade, we have provided our expert skills and knowledge to a vast number of clients, both large and small, from all over the world. Our main objective is to strengthen your business’ online presence using our unique expertise in both digital PR services and website development.

Our services have been successful with a variety of well known clients. We have worked with some highly respected brands, such as Arlo Wolf, Crown Clinic, Ready Steady Cut, Expedia, WhatTyre and more! Make sure to check out our case studies for more information.

Previously, we have achieved placements in publications such as the Daily Mail, Scottish Daily Express, The Business View, Essex Live and Metro, amongst others.

We have also demonstrated success with influencer marketing, combining our social media marketing strategies with our experience and skill in digital PR services. These have helped not only expand the brand’s reach but also drive conversions and an increase in overall website traffic.

If you are looking for the best quality digital PR services, contact us today for more information on how we can help you.

How digital PR services work

Digital PR services are carried out in order to achieve objectives such as brand awareness, authority, and improved SEO performance. There are a number of steps that need to take place for a digital PR strategy to work effectively.

Step 1: Understanding what your business’ goals are – Setting goals is essential to planning a digital PR strategy and measuring its success. Every business will have different goals, so it’s important we understand your requirements before getting started.

Step 2: Content creation – The content that is created as part of your digital PR needs to be able to drive coverage and links. We get input from the whole team so that we can have creative ideas that perfectly integrate with your wider marketing strategy, such as social media, email or SEO.

Step 3: The execution and digital outreach – These parts of your digital PR campaign are perhaps the most important. Getting the content shown in the right places will matter significantly when it comes to generating quality traffic for your website and getting you the exposure your business deserves.

At FireCask, our expert digital PR agency team will ensure that the execution of the digital PR campaign is effective, thorough and highly relevant.

We will pay close attention to the campaign by measuring and tracking how well it is performing each month. In our end of month reports, we show you exactly what placements we have secured and all of the data-driven results that show the success of the campaign.

Why does your business need digital PR services?

Gaining backlinks to your website is one of the biggest factors that can increase your business’s search engine rankings.

As a digital PR agency, our aim is to acquire high-quality backlinks from external websites that are both relevant and drive converting traffic to your website. We stick closely to search engine guidelines and make sure all of our tactics are ethical, thus ensuring long term success for your business.

Content marketing and a bespoke SEO campaign can be used as part of digital PR services to increase your online presence and the success of the campaign. This is important for your business, as the increased visibility helps build brand identity and trust. When customers trust your brand, they’re more likely to recommend it to others, search for you online and choose your services instead of others.

FireCask’s digital PR services can:

• Help increase search engine rankings faster, through quality backlinks on high-authority websites
• Increase your audience reach with press features, influencer marketing and content outreach
• Reclaim your lost backlinks from past articles or press features 
• Build your brand authority within your industry by pitching and placing knowledgeable content or quotes that position you as a thought leader

One thing a digital PR campaign will aim to do is obtain link acquisitions that will improve your website’s domain authority ranking. By increasing your website’s domain authority, your website will be seen as a trusted source by search engines, which results in higher search result rankings. With the integration of paid media, digital PR campaigns can include the use of sponsored content or advertising to boost your presence on third party pages.

How do we track the success of Digital PR services?

We track the success of your digital PR with the use of key performance indicators (KPIs) such as referral traffic, number of backlinks and engagement rate.

KPIs provide the information needed to assess the performance and overall health of a digital PR campaign. As a digital PR agency, we use these to make the necessary changes to meet our strategic objectives.

We take a look at the month on month KPIs to analyse why increases or decreases are occurring. This helps us to be proactive with campaign changes and keeps you up to date with what’s working and what isn’t.

Analysing organic conversions is also important in tracking digital PR success, as the placements and backlinks we build help with the overall SEO of your website. By building you a quality backlink profile, we can help give your organic views and traffic a huge boost.

For our long-term clients, we also examine the year-on-year changes of these KPIs to see if there are any patterns in the calendar year that we can take advantage of to further increase your brand awareness.