Great content is key to the success of any business.
But what exactly is content?
Content covers everything from the information on a business’ website to their social media presence. It can be an eNewsletter or video, infographic or guest blog post. Broadly speaking, it falls into two categories: copy for your website and other content, both on-and off-site, that will be shareable and attract links.
In many ways, content marketing is the new advertising, in an age where the traditional channels of radio and television are less effective. But with so much content vying for our attention online these days, we know that standing out from the crowd is difficult. That’s why we specialise in content that helps businesses achieve a positive reputation within their industry.
So how do we do it?
Firstly, great content comes from great writers. We have a team of experienced content creators who can bring any topic to life, ensuring that customers engage with your website and your presence grows. We’ll produce link-worthy content that will not only bring more visitors to your site but will build your authority in the online world.
Secondly, we understand that good copy can strengthen your brand, and bad copy can hinder it. We’ll perform an audit on your current website content and re-write or spruce it up where necessary, ensuring your company sounds as good as it possibly can.
Thirdly, if you’ve not branched out into blogging, then we can help you on the way. We can create a blog and its content, writing anything from topical, industry-specific articles to company news on a regular basis to maximise your profile.
That’s only the start. For a more bespoke form of content, like an infographic, or advice on how we can develop a content strategy to suit your needs, our team can help.