Content Marketing – The Connection between SEO, Social Media & Digital PR
The saying goes that ‘teamwork makes the dream work’, that’s certainly the case when it comes to our team of creative content marketing whizzes.
Hailing from a wide range of backgrounds, we take a unique look at your business and work out the best approach, not only for your content marketing requirements, but to ensure that we’re working in tandem with your business.
We’re essentially a team of creatives, constantly bouncing ideas off each other to find the key message to attract people’s attention.
Your business drives our content marketing strategy
Our strategies are founded on the desire for results for your business, whether that’s conversions, leads or brand amplification. Content for content’s sake is not what you get with FireCask.
Content Marketing – Go Bold or Go Home
Content Marketing, put simply, is the creation of relevant and valuable content that is aimed at a specific audience.
It is selling without selling – you are giving your current and potential customers a piece of your brand/business that they will want to engage and interact with and ultimately use your service and convert.
Data Driven Content Marketing Campaigns
Content can be delivered and visualised in many ways; from blog posts, long form articles to infographics, whitepapers, and videos to name a few, but it is data that truly drives our content. It is the starting point from which your content grows.
How do we do it?
Great content comes from great creative minds. We have a team of experienced content writers who can bring any topic to life, ensuring that customers engage with your website and consequently grow your presence online.
Our content marketing team can help to position you as an industry leader, whilst also building your brand and reaching new audiences.
We also know that good content can strengthen your brand in search. So, as well as creating great new content for your website, we will also perform an audit on your current landing pages and rewrite any content that has the potential to perform better.
Our content marketing guys and gals always keep SEO best practices at the forefront of their minds, to ensure that your campaign is as effective as possible.
The Benefits of Content Marketing
Content is a good way to naturally showcase your products or services, whilst at the same time reaching out to new customers.
Useful and interesting content also helps you build relationships with existing and potential customers, and also helps you become an authoritative figure in your industry. We don’t create content for the sake of creating it, we know that great content generates link to your website naturally, which has a positive effect on your search engine rankings.
Our content marketing team can help you and your business with one-off content audits, creating a brand new campaign or a complete strategy. Call us for an informal chat on 0161 222 8655 or complete our short enquiry form and we will be in touch shortly.