Content Marketing Agency

We create high-quality content for your ideal audience 

Content marketing is an excellent way to showcase any products or services that you sell to new and existing customers. With the right mix of useful and interesting content, you can grow your reputation and in turn, improve your relationship with your customers and audiences.

At FireCask, we understand the importance of content in generating trust, authority and sales – that’s why we only ever create meaningful content by combining stats with creativity. This helps us to create high-quality content marketing strategies that support the aims and objectives of your business.

We are a specialist content marketing agency in Manchester

Content marketing is all about creating engaging content for your ideal audience. Whether it be written blog posts or amazing imagery for social media, our team of content experts can help. 

As well as engaging your target audience, your content can also help your visibility online. Through SEO content creation, we can write onsite or offsite content that gets you ranking for your most important keywords. 

When you start working with us, we’ll ask you for a tone of voice document and any brand identity materials you have. This is so we can seamlessly create content that feels 100% on brand. It also allows us to understand exactly what your audience is looking for online and the ideal content they might want to consume.

Your content marketing strategy

Content marketing is all about offering value to your target audience. By offering information freely, you can massively improve brand loyalty, recognition and awareness. 

When we create your content marketing strategy, we use a fully-integrated approach. This means we create content that not only engages your audience but also supports all of our other marketing efforts. 

For SEO, we create content that is keyword focused or is perfectly designed to encourage the building of backlinks. Using SEMrush – with whom we are a partner – we can craft the perfect SEO content for your website. 

With social media, all of our content is created to engage your audience, build a following and encourage loyalty. We also offer Paid Social Media Advertising, to help your content reach as wide of an audience as possible.  

We can even create clickable email marketing campaigns, helping deliver your content straight to your audiences inbox. As both a Klaviyo and Mailchimp partner, we know exactly what email content encourages opens, traffic and conversions. 

Your business drives our content marketing strategy

All of our content marketing strategies revolve around your business goals.

• Want to appear in search engineer results for keywords and phrases? We can assist with SEO content such as creating new landing pages, blogs and existing page optimisations

• Looking to build a loyal following on social media? We can help create engaging content that encourages follows, website visits and build relationships between your brand and potential clients or customers 

• In need of nurturing your existing audience? We’ll create email marketing campaigns that deliver content straight to your audience’s inbox and keeps them engaged with your brand

• Want to build your company’s reputation as a thought leader in your industry? Our digital PR can help get your name in some of the UK’s top publications, such as the Daily Express and the Mail Online 

We combine a goal-focused and creative approach when it comes to all of our content. This ensures that we can not only stay ‘on-brand’ but that we can also help you find new ways to connect with your audience.  

With regular internal idea generation sessions, we review what worked and what didn’t to build campaigns that perform and consistently achieve KPIs.

Content marketing services from FireCask

Content marketing is all about using content creation to build relationships, provide value and establish your business as a thought leader. 

All of the content we create for you has a clearly defined purpose, backed up by research and analysis. We work with you to create content that feels like a part of your brand and works to get you closer to your business goals.   

We specialise in: 

• Written SEO content for blogs and onsite landing pages 
• Digital PR – written content placed in varying online and offline publications
• Imagery design for social media or onsite graphics 
• Social media videos such as reels
• Social media post creation and scheduling 
• Email creation and management of email marketing campaigns 
• Paid social media or search engine advertising 

If you think content marketing could help elevate your business, why not get in touch with us here at FireCask?