Actionable Bullet Points from BrightonSEO

Lemonly - infographics, keep mobile in mind and try to make infographics responsive as readership is still very large on mobile devices.
Headlines - should be aiming to get people to read worthwhile, educative content
Dumbing-down that won’t last - need a more long-term vision for content production
People don’t share profanity so try to exclude from titles or structured data.
AB testing headlines - this is something you can do to see if the title is better for shareability. Also experiment with social structured data.
Most Facebook users browse on their mobile so ensure any shareable content is going to be viewed well on them.
“Newsjacking” - Wayne Rooney salary calculator as an example - almost forces a link if users have to see it to understand the story
The importance of collaboration - most affirmed generation in history

Although the slides do cover most, here’s some more notes… (also, Pete is awesome)

Canonical tags - trailing slashes may be an issue so make sure they’re covering all possible dupe content issues
Optimise - mapping keywords to pages is something you should do and be on top of.
Sitemaps - use different Sitemaps for measuring indexation levels on different areas of the site. Here you’ll be able to knuckle down any indexation issues on a section/page level much easier.
Alt tagging - not used as much but ensure you do it, as well as making relevant filenames
HREF Lang - it’s a complex process. Having an XML sitemap over inline tagging makes life easier

Authorship markup won’t necessarily work, but more authors on a page tend to increase residual trust
Domain names do make a difference for authority
Naturally attracted attention - sales worthy language - review and number language, eg “3 reasons etc”

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