123 Reg

FireCask rebuilt the blog for 123 Reg, one of the UK’s best-known domain and hosting providers. At the time 123 Reg was part of Host Europe Group, which has since become part of GoDaddy.

Brief

123 Reg’s blog already ran on WordPress, but it was not mobile-friendly and visitors found it hard to get around. The team was ready to re-focus and relaunch its content, and needed a blog that could carry it.

Services provided

• A new responsive WordPress theme, built and managed by FireCask
• Mobile responsiveness across the whole blog
• Usability improvements, so visitors could find and read posts more easily
• SEO checks throughout, so the blog stayed search friendly through the change

Summary

Mobile was the first priority, because the blog did not work on a phone. We made it mobile-friendly, then moved it onto a new responsive theme that was more intuitive to use.

The whole blog section was checked as it moved, so it came out fit for purpose and SEO friendly. 123 Reg’s blog editor describes the result below.