Marketing

Digital Marketing in Manchester

FireCask has been providing digital marketing solutions to Manchester for over a decade. From creating creative content for blogs, to engaging social media posts. We work with you to fully understand what your business needs from your digital marketing.

Digital marketing encompasses a number of different services. Below, we outline some of our core digital marketing services. Whether you just need help with your SEO or you want a full service solution, we can create a digital marketing package for you.

SEO

SEO stands for search engine optimisation. This means creating an online presence that gets noticed by search engines, and deemed important enough for users. By optimising your digital presence for search engines, you’ll be able to appear in key search results.

If your target audience is searching for your products or services online, you want to be front and centre. To help your website appeal to search engines, there’s a number of checks and optimisations that need to be made. These include SEO content, site health, backlinks and more.

Explore SEO Services

Paid Media

As well as taking care of your search engine marketing and organic social media, we can also manage your paid media campaigns. These include paid social advertising and PPC (Google Ads).

Investing in paid digital advertising can massively increase the reach of your brand awareness. By building out an effective paid media strategy, we can easily connect with your target audience and work to turn them into paying customers.

Paid media is a great way to support your other digital marketing strategies. It can speed up brand awareness, help you reach an even broader audience and double the amount of conversions you see month on month.

Explore PPC Services

Content Marketing

Our content marketing perfectly marries creativity and strategy. We can help you create branded content that not only engages and converts, but also appeals to search engines. Whether it’s content for your blogs or creative images for your social media, we have the capacity to produce content that perfectly fits your brand and serves a purpose.

Our content marketing strategies are always closely tied into a wider campaign plan. This means any content we create has a clear goal. We never create content just for the sake of it, everything helps us to reach your bigger business goals and KPIs.

Explore Content Services

Digital Outreach

Digital Outreach and PR is essential for those building brand awareness and trying to get noticed by search engines. Our Digital PR team knows how to create content worthy of coverage and get you placements in the publications that matter most.

We can curate unique data and stories for your brand, to help position you as a thought leader in your industry. We always focus on placing your content in publications that will not only improve your reach, but also build links back to your website. This strategy is the best way to create a digital PR campaign that serves both SEO and your wider PR strategy.

Explore Digital PR

Social Media

Social media marketing is one of the most powerful marketing tools available. Not only does it offer a huge reach for businesses, but it is also an affordable way to get your brand in front of your target audience. Use Social Media to build community and position you as a trusted and reliable business.

The key to an effective social media strategy is to understand who your audience is, what they are looking for and where they can be found online. We can help you narrow down exactly the type of audiences you need to be connecting with and offer content that allows you to nurture engagement and brand loyalty.

Explore Social Media

Email Marketing

Whether you have a service-based or ecommerce business, email marketing can offer a more direct connection with your audience. By offering regular newsletters, lead magnets and discounts, you can curate a much more engaged community.

We use automated workflows to create effective sales funnels and turn new users into paying clients or customers. We can retarget your loyal followers through remarketing emails and staying in touch with previous clients to nurture repeat sales. With email marketing, the possibilities are endless.

Explore Email Services

We work with great brands

Want to work with us on something amazing?

0161 222 8655

Our client testimonials

Quidco Testimonial

FireCask has been a fantastic company to work with! Rachel and her team have been very approachable and responsive. From day one, they understood our personal brand requirements and have exceeded our expectations with the quality of their writing and thorough research. They continue to effortlessly produce a wide range of creative, SEO-optimised content for Quidco Compare and we look forward to working with them on more projects in the future.

- Scott Wood, Head of SEO

Alexander & Co Testimonial

We’ve experienced a doubling of traffic to our site with a similar response by telephone. FireCask’s team have also helped us with our social media and provided in-house training to staff. They are friendly and approachable, and more importantly, know what they are doing.

- Stephen Verber, Partner

Amy Winehouse Foundation Testimonial

Alex began consulting with the Amy Winehouse Foundation just after its formation. He has been able to not only help with the Foundation's website but has also become a valuable person to liaise between the Foundation and other organisations we work with and/or support.

- Jane Winehouse, Managing Trustee

Better Bathrooms Testimonial

When looking for ways to engage our customers during our peak period, we approached the team at FireCask for expert SEO and social support. Not only did they produce a fantastic variety of onsite and social content, but they also helped to organise the whole process in order to meet our tight deadline. Their specialist skills and creative minds proved indispensable and we would happily recommend the FireCask team to businesses looking for quality SEO and content services.

- Ben Fox, Head of Digital

Expedia Testimonial

Expedia has been working with FireCask for over a year now and have worked with Alex and Rhys on many different projects. Not only have they been proactive with everything we’ve worked together on, but their creativity and knowledge of Search has definitely enhanced our projects and helped steer more people into the main Expedia sites throughout Europe.

- David Tutin, Senior SEO Specialist

MOMA Foods Testimonial

We’ve been working with Firecask for over a year now and don’t know where we’d be without them. They came on board at a crucial moment in the MOMA brand redesign to kick start our new website which included a brand new eCommerce function. We’ve seen consistent improvement month on month of both our search rankings and our conversion funnel. They go above and beyond to really understand the industry and keep on top of worldwide trends and insights. It’s also great to have an agency partner that is flexible and can adapt their delivery styles to suit their client’s needs.

- Andi Sumner, Marketing Manager

Storebox Testimonial

We started working with Firecask in early 2016 and they have done a great job in helping our digital marketing 'grow up'. As a small company that is experiencing solid growth, we needed to professionally develop and execute our marketing strategy but were not in a position to do this in-house. FireCask have been the perfect solution for us by taking a real 'owners' view of our marketing and helping drive sales to our new sites. Would definitely recommend them.

- Michael Conway, Director

The Case Farm Testimonial

Case Farm has been working with FireCask for over three years now. Each year they have eclipsed targets and proved their worth to our brand. Their content team, supplemented by their excellent agency-wide knowledge of search and WordPress, continues to galvanise our content strategy and significantly contribute to KPIs. We’re looking forward to continuing our working relationship with them for years to come.

- Gareth Breeze, Ecommerce Director at The Peli UK Group