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SEOktoberfest: The Power of a Powerful Conference that also Gives Back…

Their marketing hasn’t converted me. Their attendees and subject matter have converted my interest in attending myself. Knowing a couple quite well and having long chats about it with both Martin MacDonald and Marcus Tandler himself, it’s definitely one of the few conferences that I know I’ll learn the most from. The fact that the […]


Job Vacancy: Outreach Consultant

We are looking for an enthusiastic outreach consultant to join our growing team. FireCask is a vibrant and friendly company based in Manchester. Our current employees all have a keen interest in the industry as well as in progressing their own careers. If you think this could be the role for you please submit your application by the deadline stated above


Job Vacancy: Content Manager

We are looking for an enthusiastic content strategist to join our growing team. FireCask is a vibrant and friendly company based in Manchester. Our current employees all have a keen interest in the industry as well as in progressing their own careers. If you think this could be the role for you please fill out our application form by the deadline stated above.


Cake, Yaya Toure and 2,000 Retweets

A story of how one tweet attracted over 2,000 Retweets responding to recent news of Yaya Toure’s exit and that people may have forgotten his birthday.



The Difference Between a “Boss” and a “Leader”

Firstly the title here is a little misleading.. I don’t actually believe there are good “bosses” there are only good “leaders”- what I mean by this is simply that a boss will generally manage their staff and often (not always) will take a back seat, give an order and let their staff get on with […]


FireCask appoints new Head of Search

In March this year Ben Barker, a Search Consultant, left us to pursue another venture at a branding company in the local area. We were gutted as not only was he great at what he did, he was a great personality in the FireCask office. Working in a smaller team, the dynamic we have between […]


A More Productive Summer…

I have now been given the opportunity to work in FireCask throughout the summer. This will give me an even greater knowledge of how the Digital Marketing world works and will give me priceless work experience. Working within Digital Marketing was something that I never fully considered or even understood before I started university but […]


Welcoming Michael Scott…

As part of the Agency Life programme, we taught our interns the basics of digital marketing and tried to set them tasks that played to their strengths. Michael picked everything up quickly and was great at challenging our team’s views of certain projects and making suggestions that perhaps we had not thought of. It was […]