Agency vs In-house Marketing Teams: Which is Best for Your Business?
If you’re looking to step-up your marketing activities, it’s likely that you’ve considered hiring a dedicated marketing team for your business. This gives you more time and freedom to focus on other aspects of your business, whilst the marketing side of things is being taken care of by your new team. However, first you must decide: in-house or agency?
In this post, we explore the benefits of hiring a digital marketing agency, compared to the benefits of creating an in-house marketing team so that you can decide on the right option for your business.
Why hire a digital marketing agency?
Hiring a marketing agency means that you outsource your marketing activities to an agency outside of your organisation. There are any number of reasons why some organisations choose to do this, including:
- Lack of relevant skills
- Lack of relevant resources
- Restricted budgets
Below, we’ve taken a look at some of the advantages you could experience by taking on a digital marketing agency.
The costs of hiring a digital marketing agency are much lower than the costs of hiring a full-time marketing executive or team. This is due to the costs of factors such as salary, benefits, training and recruitment which come with hiring a dedicated marketing executive. In contrast to this, hiring an agency involves far fewer expenses.
As a result, hiring an agency can help you to keep control of your costs and leave you with more time and resources to spend on other business activities.
Take advantage of a wider skill set
Marketing agencies often have staff that have accrued a wide range of skills and experience over a number of years. With expertise in areas such as SEO and content marketing, digital marketing agencies are usually well equipped to work on your campaign and help you achieve your desired goals.
This differs from an in-house marketing team because it means that you can take advantage of a broad skill set and specific experience that can help you to reach your desired audience.
The benefits of in-house marketing teams
Whilst hiring a digital marketing agency might sound attractive (if we do say so ourselves), there are also a number of benefits to hiring an in-house marketing team that you should consider before making that all-important decision. Read on to learn what these are.
As with outsourcing any business activities, you lose an element of control and therefore risk harming the quality of the product you produce. The same goes for digital marketing.
With an in-house marketing team you can oversee all activities, making sure your marketing aligns with your business’ ethos and values. Whereas, with an outside marketing agency you must give up some of your control so that most of your business’ marketing activities are out of your hands.
Better understanding of a brand’s values and beliefs
Your in-house marketing agency or executive will be dealing with your brand and your brand only. This allows them to gain a deeper understanding of your organisation, thus helping you to promote more relevant material.
Which option is best for your organisation?
The option that you choose will largely depend on the time, money and resources that you have available. For example, many large multinational corporations have their own internal marketing teams because they have the funds to pay and retain a team, whereas, smaller organisations usually don’t have much money to spare, so are more likely to benefit from ad-hoc work from a marketing agency.
If you want to learn more about what it’s like working with an experienced, digital marketing agency. Visit our case studies page to discover some of our previous work, or get in touch below to discuss your exact needs.