Case Studies

Over the years we’ve worked with many businesses from one-man-bands to global corporations. Below is just a selection of the work we have produced for our clients. You can also read some client testimonials as well as read more about the great work we do for charities.


The Poke The UK’s largest comedy website

FireCask were appointed to develop a new mobile-friendly responsive theme for The Poke, as well as create a new community section. With over 2 million visitors per month, it was our job to also ensure that the new theme increased performance and interaction with its audience. The site also adopts the best on-site SEO best practice and integrates fully with social structured data.

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123Reg The UK’s #1 domain name registrar and web hosting company

FireCask work with 123Reg’s Content Hub as developers of the new site as well as consulting on strategy for content production. Alex is also an author at the Content Hub and wrote a post about its launch.

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Harry Casino The Greatest British Online Casino

We worked with Harry Casino’s betting provider to create a blog for their main site. FireCask provided advice and assistance during the build and wrote all excerpts that feature on the site. On a monthly basis, we write creative content for their blog as well as high level outreach as a form of linkbuilding.

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Visit Blackpool

Visit Blackpool The one stop resource for everything Blackpool

We were chosen by Visit Blackpool to help optimise their site and make it more search engine and user friendly. Our main task was to optimise the crawl efficiency of the site and work on improving the overall user experience of the website which was inclusive of creation of engaging content and peforming a technical analysis and working with their development team to oversee the fixes.

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Expedia EAN

Expedia EAN Helping tens of thousands of site owners offer hotel bookings

FireCask built the new blog area for Expedia EAN by migrating their existing Joomla site into a WordPress site. We built a responsive site to make it easier for mobile viewers to access the site, as well as performing all the on-site technical SEO in the process.

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Amy Winehouse Foundation Working to prevent the effects of drug and alcohol misuse on young people.

The Amy Winehouse Foundation was set up to help prevent the effects of drug and alcohol misuse and provide support to disadvantaged youth whilst aiming to inform and inspire them. FireCask have been working with the Amy Winehouse Foundation since its conception. We consult on best practice for various online strategies as well as maintaining the website.

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Crown Clinic Leading Hair Transplant Specialists

Crown Clinic came to us with a manual penalty after working with two previous agencies – our main aim here was to get the manual action revoked as quickly as possible as their website is a key source of lead generation for them. In 3 months we had the manual action revoked and traffic levels rose to nearly 100% post penalty and continues to growth beyond this.

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Global Integration The Global Leaders in Matrix Management

Global Integration originally came to us after after suffering from a 75% loss in organic traffic as a result of being penalised from one of Google’s main algorithm updates. It was our job to rectify this and as such, we undertook the task of manually auditing and removing poor and irrelevant backlinks. Fast forward 6 months and they have now seen a recovery in, (and increase from pre-penalty) organic traffic and increased conversions.

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House of Rokoko Luxury Gifting Company

We were appointed as SEO agency by House of Rokoko, a luxury gift company based in London. On a monthly basis, we maintain social media accounts, write on-site blogs, conduct outreach and ensure the site is always up to date with SEO best practices.

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Smarter Content Providing the best content collected from industry leaders in digital marketing

Smarter Content is a free community curation website where you can submit, share and discuss the best content marketing examples. It’s for all the agencies, brands and professionals who are starting to really invest in creating great content. The site itself was developed in WordPress and integrates Twitter’s API v1.1 to create new posts from monitoring the #smartercontent hashtag to help form some of this content.

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Quality Solicitors Gruber Garratt Experienced Law Firm in the North West

FireCask were appointed to develop a new, mobile-friendly website for Gruber Garratt to run alongside their group site, as well as creating new content for all pages. We maintain their social accounts as well as providing them with monthly SEO work, writing regular on-site blogs as well as high level outreach.

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